Creators
IP and Ownership
Understand creator ownership expectations and why they matter for persona publishing.
Updated June 12, 2026
Ownership is a core part of the creator story, not just a legal footnote.
Why this matters
Creators care about more than interaction quality. They also care about whether the identity they built can carry attribution, value, and control.
Product implication
Any publishing or creator-facing docs should keep ownership language precise. Users need to understand what is product behavior, what is marketplace behavior, and what is formal policy.